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Is Everything Kosher With Your Customers?

Here are a few additional thoughts on customer satisfaction surveys. Look for these features when assessing the customer satisfaction survey capability in Help Desk and Customer Service software.

Personalized Customer Satisfaction Surveys

This provides the capability to include a digital photograph of the person who closed the service request along with the customer satisfaction survey that is sent via email. This allows employees to view a picture of the person that resolved their problem. This helps connect employees to the help desk department and puts a "face" on the people in the department.

Choice of Customer Satisfaction Survey Delivery Method

This provides an option for the customer satisfaction survey to be sent either in an independent "customer satisfaction survey" email or integrated with the standard close service request email notification. The customer satisfaction survey will display as a nice sharp looking HTML document directly in the email. This will increase customer satisfaction survey response rates.

Customer Satisfaction Survey Alerts- "Please call me"

This provides a "check box" that the customer can check if they would like a help desk manager to call them. When checked, a manager is immediately notified giving them a "heads-up" that a customer wants to speak with them. This allows for a written record and an opportunity to more closely communicate and meet the needs of your customers.

If you would like a white paper on this topic please download it at:

https://www.givainc.com/white-papers/help-desk-best-practices.htm

Thank you!

Do You Have Customer Satisfaction Survey Sirens?

If you are evaluating help desk and customer service software these are some key features that you should look for when assessing the customer satisfaction survey capability.

Create Your Own Customer Satisfaction Surveys or Use a Default

This provides for creating your own customer satisfaction survey greetings, questions, answer formats and values including follow-up thank you notes. It is important to be to able to generate your own custom customer satisfaction surveys. Customer satisfaction surveys that can be set up with text, lists, text inputs and radio buttons allow for the most customization. A default survey will also help you get started right a way with surveying. An associated customer satisfaction report allows for quickly viewing the survey results.

Customer Satisfaction Rating Alerts

This provides for setting minimum levels of customer satisfaction ratings that trigger alert notifications if levels are not achieved. This allows quick remediation.

Customer Satisfaction Survey Frequency and Survey Exceptions

This provides the capability to survey each customer every X service requests, but no more than Y service requests over Z time interval. System Administrators should be able to place some customers on a survey exception list so that they do not receive surveys. Senior executives sometimes do not want to complete customer satisfaction surveys. Some employees who frequently use the help desk many not want surveys each time they call the help desk.

If you would like a white paper on this topic please download it at:

https://www.givainc.com/white-papers/help-desk-best-practices.htm

Is this interesting information? Please share your thoughts. Thank you!

Perform Customer Satisfaction Surveys On a Daily Basis

Customers will always let you know when they are completely dissatisfied with your service. However, daily customer satisfaction surveys performed by your call tracking software provides valuable information from a broad sampling of employees. A continuous customer satisfaction survey process improvement philosophy will drive customer satisfaction and loyalty to even higher levels. According to a 2007 Help Desk Institute Survey, 21% of their members send customer satisfaction surveys with every service request. This is an increase of 40% from the 2005 survey.

 

Frequency Response
Continuous Customer Survey Sampling 21%
As Needed Customer Survey 17%
Annual Customer Satisfaction Survey 14%
Do Not Conduct Customer Satisfaction Surveys 13%
Quarterly Customer Satisfaction Survey 8.5%
Daily Customer Satisfaction Survey 8%
Weekly Customer Satisfaction Survey 8%
Semi-Annual Customer Satisfaction Survey 8%
Monthly Customer Satisfaction Survey 6.5%

Source: HDI Practices Customer Satisfaction Survey 2007

If you would like a white paper on this topic please download it at:

https://www.givainc.com/white-papers/help-desk-best-practices.htm

Is this interesting information? Please share your thoughts. Thank you!

Exceptional Customer Service-Viral Marketing and Word-of-Mouth

The customer service organization has no ulterior motive other than to provide the very best of "care and feeding" of customers. You can break through the noise and elevate your brand and product to an unexpected level of amaze and delight. It is not enough that you simply meet customer needs. Most vendors can do that. The truly exceptional companies go beyond meeting needs to differentiate themselves and build long term shareholder value by building strong customer loyalty. You want your customers to tell their circle of friends and family about how well you take care of them. Over time, the viral marketing by word of mouth will happen and build.

Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.

https://www.givainc.com/white-papers/customer-service-best-practices.htm

Send a Customer Surveys with a Gift-Increase Response Rate

Remember when you were courting someone you cared about? You did crazy little things like sending them notes with candy, calling them to ask if everything is going fine, and keeping your commitments when you made a promise. Are you with me? This is the role of customer service. They are charged with the care and feeding of relationships for the long term.

You may say that this is the role of your Sales organization. No customer can question the sincerity of the customer service organization that sends out love notes and gifts to customers. The Customer service department has no self-interest in a commission so this kind of care and feeding comes across pure and sincere. Have you considered sending a small gift along with a customer survey indicating to your customer that you care about them and would like them to take some time and provide some feedback?

Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.

https://www.givainc.com/white-papers/customer-service-best-practices.htm

Amaze Your Customers-Do The Unexpected

We are all in the business of winning popularity contests with our customers …everyday. This is especially true when customers are upset at your company. Amaze your customers with a replacement of 1.5x the value of what they purchased with product, upgrades or service coupons. Wow, that makes me more than completely whole again!

Figure out how to amaze and delight your customers every time they reach out to you and you will probably endear them to you for more years then your competitors can. Maybe they will tell their children about your great company and products. Everybody loves to tell amazing stories about how well they were taken care of…since it is such a surprise when it happens today!! The good news is that the bar is not very high! Can you can begin to see how this all makes sense. When a customer has an urgent need or they are in a bind, you must dazzle them so they remember what it feels like to be amazed and delighted.

Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.

https://www.givainc.com/white-papers/customer-service-best-practices.htm

Amaze and Delight Your Customers All The Time

When customers are mad at your company, this is your big opportunity to make amends and turn these currently dissatisfied customers into raging evangelists for you. Some companies can earn deep customer loyalty when the tough times come in the relationship. Other companies just seem to mess it up even more. Success or failure depends upon how they handle the situation. You must have a customer service culture that welcomes all hard to hear feedback and criticism. In fact, you must train your customer service agents to ask for feedback and not be afraid of it.

If your company did wrong, the customer service department should be the first to know. The agents should be coached with a script so there is a consistent message.  Every related phone call should begin with a heartfelt apology. Are you more or less likely to forgive a company that proactively takes full responsibility for short comings? Also, your company should consider immediately reaching out to customers before they call. This is not the time to think about minimizing costs. Your company must think about making an investment to win a popularity contest. You must think, "Amaze and Delight!"

Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.

https://www.givainc.com/white-papers/customer-service-best-practices.htm

IT Help Desk & Customer Service Best Practices?

To improve, an organization must assess its current practices against those used in other organizations, or "best practices".  Simply put, a best practice is the most effective way to get something done. These practices, processes, and procedures have emerged as proven models for the majority of organizations. However, best practices are dynamic, evolving over time to adapt to changing needs. Periodically, new methods, models, and technologies arise, augmenting or replacing the existing best practice with a new one.

I am going to be writing about Help Desk Best Practices based upon the following three authority sources: the Information Technology Infrastructure Library (ITIL), the Required Practices for Organizations (BS15000) and the Help Desk Institute (HDI) Best Practices Standards for Certification.

"BS15000 provides a baseline against which the internal IS organization can demonstrate to the business that its service delivery processes represent "Best Practice" and are performing well". Gartner Group

Help desk organizations must assess their competencies, find areas for potential improvement, and grow. A list of Help Desk best practices that can be implemented and used in help desk software serves as the starting point for such an evaluation and improvement process. Use this list to reconsider what you are doing and why, and what you should be doing and when. Balance each potential change in a practice, procedure, or technology with a cost/benefit analysis.

If you would like a white paper on this topic please download it at:

https://www.givainc.com/white-papers/help-desk-best-practices.htm

Is this interesting information? Please share your thoughts. Thank you!

Reward All Customers Who Complain-Customer Loyalty

Read this only if you are interested in really changing the way you think about creating customer loyalty. Pick up any customer service book or listen to any lecture and you will be told, "Rule 1: Listen to the customer, Rule 2: See Rule 1". If every customer service manager knows this, then why is there a disconnect? Ask a few friends how they felt after the last time they interacted with a customer service department. You may notice that they first give you a scowl before a word comes out of their mouth.

Most companies view the customer service department as a necessary business evil. Their goals are simply just to meet expectations. With such a low goal, they usually miss the mark by a wide margin. They think and act like customers only call to complain...as if that's a really bad thing. From the perspective of companies, the whole customer service experience is framed as a trying to minimize the negative. Companies do not capitalize on the fact that an interaction with a customer is an incredible opportunity. Your customer paid you money and now they are giving you some of their valuable time. Sure, they may have a beef that they want solved on the spot. If you are smart, then you will solve their problem or present them with a plan to solve their problem. If you can do this with some success, then you have an opportunity to leverage the customer initiated phone call.

Do you want to read more about this? Let's us know. Thanks!!

Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.

https://www.givainc.com/white-papers/customer-service-best-practices.htm

 

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