Any large company executive knows that corporate giving is an essential piece of their business model. What started in the mid-twentieth century as a grassroots effort to limit the power and spread the wealth of large for-profit businesses, has now been embraced by top corporations to better their company and community. The result is a revolutionized standard for how we view and operate businesses. With the ever-growing ability to interact with potential customers, corporations have discovered that people respond well to benevolence; they support the business that supports others and makes a positive impact in their community. Corporate social responsibility has successfully woven itself into the corporate world, and not only is it here to stay, it seems to be growing in power, presence, and profit.