From the Series: Avoid Mistakes When Buying Any Software or Cloud Services
Do Senior Leaders Have Pain Points? - IT Help Desk & Customer Service Software

Initially, your most important responsibility is to determine the pain level throughout your organization that is caused by not having an appropriate application (for example, an IT help desk or customer service call tracking application). Perhaps your company does not have an application, or the application you are using is not providing all the benefits that you desire.
It is critical to understand the pain points from the perspective of senior leaders such the CIO/ IT Director or VP/Director of Customer Service. In over a decade of experience engaging with customers, Giva has found that there must be strong, deep and very significant pain that senior level leaders feel in order to motivate them to sign a check for a new IT help desk or customer service application purchase. This is also true with respect to ANY new software or cloud application, not just for IT or Customer Service. There is a "new normal" in business that dictates careful analysis and justification when spending money for any software or cloud purchases.