Customers will always let you know when they are completely dissatisfied with your service. However, daily customer satisfaction surveys performed by your call tracking software provides valuable information from a broad sampling of employees. A continuous customer satisfaction survey process improvement philosophy will drive customer satisfaction and loyalty to even higher levels. According to a 2007 Help Desk Institute Survey, 21% of their members send customer satisfaction surveys with every service request. This is an increase of 40% from the 2005 survey.
|Continuous Customer Survey Sampling||21%|
|As Needed Customer Survey||17%|
|Annual Customer Satisfaction Survey||14%|
|Do Not Conduct Customer Satisfaction Surveys||13%|
|Quarterly Customer Satisfaction Survey||8.5%|
|Daily Customer Satisfaction Survey||8%|
|Weekly Customer Satisfaction Survey||8%|
|Semi-Annual Customer Satisfaction Survey||8%|
|Monthly Customer Satisfaction Survey||6.5%|
Source: HDI Practices Customer Satisfaction Survey 2007
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