You answer the ringing phone on your desk. "Customer Service. How may I help you?" The response you receive is high pitched with agitation. "Hello, I've been waiting for 3 days and I still have not received my..." You can sense that the caller has sat through many long phone calls before she was able to finally reach you, the Customer Care Manager. She complains about the careless attitude of your company's CS representatives, the slow response time and a long list of other things. You understand from her complaints that she has been repeatedly ignored, lied to and made to chase her own tail. This is the fifth time you receive a call like this today and decide that something must be done.