It's over. You hang up the phone, close the chat window, log out of social media. Finally, after endless waiting and going back and forth, your customer service issue is resolved. Your computer now works again, your money is being refunded, or some kind of resolution has been reached. After a minute, that relief wears off and it registers just how terrible the whole experience was.
It shouldn't be that way. While there is a lot of information available on how businesses can improve their customer service, here is some information about what consumers can do when they have experienced poor customer service.