We are all in the business of winning popularity contests with our customers …everyday. This is especially true when customers are upset at your company. Amaze your customers with a replacement of 1.5x the value of what they purchased with product, upgrades or service coupons. Wow, that makes me more than completely whole again!
Figure out how to amaze and delight your customers every time they reach out to you and you will probably endear them to you for more years then your competitors can. Maybe they will tell their children about your great company and products. Everybody loves to tell amazing stories about how well they were taken care of…since it is such a surprise when it happens today!! The good news is that the bar is not very high! Can you can begin to see how this all makes sense. When a customer has an urgent need or they are in a bind, you must dazzle them so they remember what it feels like to be amazed and delighted.
Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.