Customers will always let you know when they are completely dissatisfied with your service. However, daily customer satisfaction surveys performed by your call tracking software provides valuable information from a broad sampling of employees. A continuous customer satisfaction survey process improvement philosophy will drive customer satisfaction and loyalty to even higher levels. According to a 2007 Help Desk Institute Survey, 21% of their members send customer satisfaction surveys with every service request. This is an increase of 40% from the 2005 survey.
| Frequency | Response |
| Continuous Customer Survey Sampling | 21% |
| As Needed Customer Survey | 17% |
| Annual Customer Satisfaction Survey | 14% |
| Do Not Conduct Customer Satisfaction Surveys | 13% |
| Quarterly Customer Satisfaction Survey | 8.5% |
| Daily Customer Satisfaction Survey | 8% |
| Weekly Customer Satisfaction Survey | 8% |
| Semi-Annual Customer Satisfaction Survey | 8% |
| Monthly Customer Satisfaction Survey | 6.5% |
Source: HDI Practices Customer Satisfaction Survey 2007
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