Perform Customer Satisfaction Surveys On a Daily Basis
Customers will always let you know when they are completely dissatisfied with your service. However, daily customer satisfaction surveys performed by your call tracking software provides valuable information from a broad sampling of employees. A continuous customer satisfaction survey process improvement philosophy will drive customer satisfaction and loyalty to even higher levels. According to a 2007 Help Desk Institute Survey, 21% of their members send customer satisfaction surveys with every service request. This is an increase of 40% from the 2005 survey.
| Frequency | Response |
| Continuous Customer Survey Sampling | 21% |
| As Needed Customer Survey | 17% |
| Annual Customer Satisfaction Survey | 14% |
| Do Not Conduct Customer Satisfaction Surveys | 13% |
| Quarterly Customer Satisfaction Survey | 8.5% |
| Daily Customer Satisfaction Survey | 8% |
| Weekly Customer Satisfaction Survey | 8% |
| Semi-Annual Customer Satisfaction Survey | 8% |
| Monthly Customer Satisfaction Survey | 6.5% |
Source: HDI Practices Customer Satisfaction Survey 2007
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