Customers will always let you know when they are completely dissatisfied with your service. However, daily customer satisfaction surveys performed by your call tracking software provides valuable information from a broad sampling of employees. A continuous customer satisfaction survey process improvement philosophy will drive customer satisfaction and loyalty to even higher levels. According to a 2007 Help Desk Institute Survey, 21% of their members send customer satisfaction surveys with every service request. This is an increase of 40% from the 2005 survey.
Frequency | Response |
Continuous Customer Survey Sampling | 21% |
As Needed Customer Survey | 17% |
Annual Customer Satisfaction Survey | 14% |
Do Not Conduct Customer Satisfaction Surveys | 13% |
Quarterly Customer Satisfaction Survey | 8.5% |
Daily Customer Satisfaction Survey | 8% |
Weekly Customer Satisfaction Survey | 8% |
Semi-Annual Customer Satisfaction Survey | 8% |
Monthly Customer Satisfaction Survey | 6.5% |
Source: HDI Practices Customer Satisfaction Survey 2007
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