Pivot has become the buzzword in the business world since the start of the COVID-19 pandemic. One key aspect that businesses have had to change is their workplace infrastructure from on-site to remote locations. While many are starting to adopt technology to become a more versatile remote culture, those who have been unable to take their business into the digital world have suffered tremendous loss; some having to permanently close their doors.
Technology has been able to provide key insights into customer behavior that businesses have been leveraging to adapt and apply to their infrastructure. By using this method, entrepreneurs have been able to transform their businesses into an agile model so they can quickly respond to needs and add value to the customer experience. This has resulted in higher customer attraction and retention. Since businesses are studying customer engagement and patterns, they are able to reduce wasted resources on unwanted efforts and, instead, become more efficient and productive in operations. Furthermore, this has led to an increase in innovation, a valuable byproduct.
Businesses that have found themselves falling behind in adopting technology into their business models can get back into the race by considering the following four strategies:
Ensure the Technology is Right for Your Business
In today's technological culture, there are many options to choose from. It is crucial to first evaluate the business needs and how to best respond to customers before selecting a software or service that is right for the business.
Build the Technology into the Culture
The end user, the employee, needs to be just as receptive to the new technology as the leaders. It is not enough to simply train the employees; it is also important to encourage the employees' involvement in the selection of the technological adoption and the process of the adoption. Businesses can also promote employees' acceptance by soliciting and listening to any apprehensions or concerns they have about the technology.
A powerful way to inspire endorsement of the change is by rewarding employees who successfully use the software through recognition. In fact, it is extremely important for employees to feel recognized and as part of a team in a time where most workers are constantly separated by a screen.
Advertise New Enterprise Software
Customers get excited when they discover that businesses are implementing new technology to become more accessible for their consumers. When organizations show how they are incorporating customer concerns into their business models, customers become more inclined to engage with and buy from that business because they feel heard and a part of the business.
Instead of becoming obsolete or having to file for bankruptcy, businesses need to find the right technology for their organization and adopt an agile business model that can optimize the current pandemic situation and beyond.