Giva Blog Categories : Corporate Social Responsibility

A Consumer's Perspective of CSR

Weighing Businesses with CSR

Corporate Social Responsibility (CSR) is often likened to "Conscious Capitalism," a term used to describe how businesses can make positive change in the world. The three big tenets of CSR are: environmental friendliness, fair treatment of employees in corporate culture, and ethics of accountability and transparency.

Today, engaging in a CSR dialogue and initiating projects for the greater good has become a near necessity for businesses. In a 2013 survey, illustrated by this infographic, Nielson reported that "half of all respondents said they would be willing to reward companies that gave back to society by paying more for their goods in services."

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5 Benefits of Workforce Diversity

Workforce Diversity

Workforce diversity entails that people from a mixture of cultures, ages, backgrounds, and races are working together. In recent studies, workforce diversity has been found to be valuable for public organizations and private firms. According to the IOSR Journal of Business and Management, these five factors are common benefits of workforce diversity:

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Going Green Hall of Fame: Top 4 Recent CSR Environmental Initiatives

CSR & Environmentally Friendly Going Green Initiatives

The world is progressing toward a environmentally-friendly future every day. Many are contributing to this change, but some do it better than others. Giva has compiled a list of the top 4 "Going Green" CSR initiatives from the recent past. These companies, projects, and organizations exemplify the ongoing push for reduced waste, conservation of natural resources, better energy efficiency, and an overall cleaner environment.

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Case Studies in CSR: Wells Fargo Donates $500,000 in Grants to Help the Homeless

Wells Fargo Logo

Wells Fargo & Company announced earlier this year that they will be providing a sum of $500,000 to two nonprofit organizations, The Road Home and The Community Foundation of Utah. Both of these nonprofits are dedicated to assisting the homeless in Salt Lake City.

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4 Top CSR and Sustainability Apps for Smartphone Shoppers

Mobile Phone App Shopping

To meet the demand of modern shoppers, many app developers have created tools which dispense information regarding socially responsible practices. Google recently conducted a study and concluded that as many as 84% of smartphone shoppers use their phone to help shop for products. More than ever, the mobile market is a hub for socially-conscious shoppers and app developers. Here are some highlights:

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10 Key Findings on the Rising Role of CSR

Rising Corporate Social Responsibility

Today's consumers are savvier than ever when it comes to Corporate Social Responsibility (CSR). A recent nine-country consumer survey of attitudes, perceptions, and behaviors around CSR conducted by Cone Communications shows that CSR is much more than a mere afterthought or minor consideration for shoppers around the globe. The study reveals that CSR is now deeply integrated into how consumers lead their lives, what products they purchase, and even where they choose to work. With these findings come new pressures for companies to break through and leverage CSR to obtain a competitive advantage. Below, Giva has carefully selected 10 insights from the survey for companies looking to effectively engage global citizens in CSR efforts:

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B Labs: B the Change

B Lab Logo

B Lab, the nonprofit behind B Corps, believes there is a different framework for success in business—the organization encourages businesses to be the best for the world, rather than merely the best in their respective industries. The nonprofit created the B Corporation certification, and awards for-profits this title if they demonstrate committed vows to transparency, accountability, sustainability, and performance.

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Giva Salutes: KIND Healthy Snacks

KIND Snacks Logo

Here at Giva we search for organizations, large and small, that are doing a great job of changing the world around them for the better; and we are pleased to salute them here.

What should be the main goal of Corporate Social Responsibility (CSR) within a company? Should it be directed towards satisfying the demands of stakeholders by giving time and money to charitable causes? Should it strive to gain customer loyalty from its philanthropic efforts and thus reap benefits from increased sales and external interest in the company's stock? Or should it be implemented in response to pending legislation or criticism of the company's business practices?

Daniel Lubetzky, founder of the natural food company, KIND Healthy Snacks, doesn't seem to be satisfied with any of the above approaches.

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Case Studies in CSR: Whole Foods Strives to Help Local and Global Communities

Whole Foods Logo

With its long lines and neatly-ordered aisles, Whole Foods might appear to be like any other grocery store at first glance. However, Whole Foods stands out from other supermarkets because it pays particular attention to the well being of customers and surrounding communities.

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TED Talks CSR Inspiration: “On Better Businesses” by Jay Coen Gilbert

TED Logo

In this TED Talk from an independently organized TEDx event in Philadelphia, Jay Coen Gilbert shares his vision to solve society's problems through B Corporations—corporations that meet specific social and environmental qualifications. B Corporations, or "B Corps" for short, are awarded membership in the B Corporation community by undergoing a rigorous certification process. This certification process is managed by a nonprofit organization, called B Lab, which Gilbert co-founded. Within this certification process of higher standards and accountability, Gilbert insists, lies a historic opportunity: to create a better world by harnessing the power of business.

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