New technology has created fresh avenues in which companies and customers can interact. These interactions are an opportunity to improve on a concept of business that has been around for many years: companies need to have great customer relationships to survive. This relationship is perhaps the greatest single asset any company can have. Let's take a closer look at what that means in the world of business today.
Customers at many businesses envision a smooth experience from beginning to end. When they have questions, concerns, or issues, they expect assistance to be easily accessible.
When considering a customer experience plan, having a contact number is important, but not the only tool that a company should deploy. We have a few recommendations when it comes to tools that businesses should consider implementing for better customer experiences.
Pivot has become the buzzword in the business world since the start of the COVID-19 pandemic. One key aspect that businesses have had to change is their workplace infrastructure from on-site to remote locations. While many are starting to adopt technology to become a more versatile remote culture, those who have been unable to take their business into the digital world have suffered tremendous loss; some having to permanently close their doors.
Healthcare's shift into a digitized industry with telehealth is also becoming a shift into a better customer experience. Historically, patients may receive accurate and excellent healthcare, but at the expense of a high quality customer experience.
However, with the increasingly competitive telehealth market that can now reach further than just the vicinity of a local clinic, doctors must start heavily factoring in customer experience with their telehealth services. There are multiple ways to achieve this, from employing UX/UI designers who enhance hospital and clinic sites or apps to even rebrand your organization's infrastructure in a customer-centric method.
Customer service can become a business' most powerful asset to gain new clients and retain existing ones. There may be situations where a great customer experience can prove even more important than the product or service itself. Therefore, a customer service strategy is crucial to the success of any business. There are multiple methods that organizations can use to create and build an outstanding customer experience culture. According to Nippon Telegraph and Telephone Corporation's (NTT), 2020 Global Customer Experience Benchmarking Report, there are several proven reasons why consolidating CX channels and moving customer service to a single platform cloud-hosted solution can be a wise and profitable move for any organization.
The way customers interact with businesses has changed rapidly since the world has gone into a global lockdown. This means that organizations have had to pivot their business and marketing strategies. Customers have more time to evaluate their purchases now and therefore are becoming increasingly diligent about researching products and services before buying. The most powerful source of product understanding is customer feedback, which has become even more accessible now as online reviews are growing in power and number.
Attention telehealth and telemedicine providers:
With the advent of COVID-19, it can be very difficult to meet the demands of new and exponentially scaling patient requests for service. Have you been able to effectively assist your patients using your telehealth platforms? Is any aspect of your telehealth customer service suffering or falling through the cracks? Are you successfully handling new daily challenges with patient onboarding or technical telehealth service issues? Our nation has risen to the task in crises past, and this is yet another opportunity to prove our collective ingenuity and creativity in its attempt to manage the COVID-19 pandemic.
There is a good chance that if patients have chosen to engage in telehealth services, they have done so due to its overall convenience. Though the level of patient care is most important, customer service plays an integral role in patient retention. This is a key metric to consider when looking at the continued growth of telehealth services across North America.
Individuals looking to partake in telehealth appointments often do so for its various conveniences that limit the need to travel from the comforts of home. Many patients have become accustomed to care that resembles that of an in-person appointment. Though the quality of patient care is of the utmost importance, the user experience is also important encompassing everything from making a booking to after-care.
Customer service witnessed many significant changes throughout the year 2019 and the dynamic nature of customer expectations has kept businesses on their toes. Survey predictions made in 2013 said that by 2020 customer experience would overtake price and product as the key distinguishing factor in a brand. More recent surveys support this prediction. The following are some of the top expected trends for the year 2020: