Exceptional Customer Service-Viral Marketing and Word-of-Mouth
The customer service organization has no ulterior motive other than to provide the very best of "care and feeding" of customers. You can break through the noise and elevate your brand and product to an unexpected level of amaze and delight. It is not enough that you simply meet customer needs. Most vendors can do that. The truly exceptional companies go beyond meeting needs to differentiate themselves and build long term shareholder value by building strong customer loyalty. You want your customers to tell their circle of friends and family about how well you take care of them. Over time, the viral marketing by word of mouth will happen and build.
Here is a great White Paper on Customer Service Best Practices-What Features and Functions to look for in Customer Service Software.