Giva Blog Categories : Business

What Is Conversational Commerce and How It Can Turn Customers Into Brand Ambassadors

Conversational Commerce

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Imagine owning a physical store without a salesperson to answer questions or recommend products that are trending or are best for your customers. Your customers are all alone trying to figure out what to buy from a range of products, which all appear good. Confused and frustrated, they end up buying outdated products or leave the store purchasing nothing.

The same is the case with most e-commerce stores today. The store appears "lifeless", with no representative to interact with, no agent to suggest trending products or resolve queries. The customer might open a support ticket but finds out that the wait time is very long. They are bombarded with lists of "product suggestions" or "similar products", which are not relevant to their interest. Not able to find what they were looking for, your potential customer leaves your online store, possibly never to return. This obviously can have a negative impact on business.

To resolve this problem, companies are adopting a new form of online commerce that provides a personalized experience to potential customers, by interacting with them along the various stages of the sales funnel. This concept is called Conversational Commerce.

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What is EUC? Everything You Need to Know About End-User Computing Made Simple

End User Computing

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With the rise of mobile commerce, companies need to constantly accommodate customer demands to ensure their business is keeping up with technological advancements. It is not enough to have a website to sell services and products. In fact, it is expected that by the end of 2021, mobile commerce sales will reach $3.56 trillion. This has multiplied 3.5 times since 2016. In a study completed by Dynamic Yield, three out of four consumers answered that they prefer using their mobile to make purchases to save time. As a business, you must ensure you are able to reduce the barrier to purchase for your customers. Customer-facing applications have become a norm in EUC, which stands for "End-User Computing".

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Information Technology (IT) Industry Analysis & Overview

Information Technology Industsry Analysis Overview

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Today, you would be hard-pressed to find an industry that does not rely on technology, whether directly or indirectly. From healthcare to retail and everything in-between technology is used to gather, share, monitor, and create.

Though similar technologies appear across different industries, they often serve alternative purposes. Similarly, however, technology is designed to streamline day-to-day processes. Although, some may argue that it has complicated things further!

Are you interested about the role of IT across industries? Get ready for 'IT education' as we explore various components of tech uptake across the information technology sector.

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SLI, SLO & SLA: What's the Difference?

SLI vs SLO vs SLA

Site Reliability Engineering (SRE) is a software engineering approach for IT operations. It utilizes software as a tool for managing systems, automating tasks, and solving problems to ensure the availability of your applications mainly through the process of monitoring service-level metrics. These metrics are related to business objectives, made up of shared goals across your team, the capabilities of your product/service, and the customer experience.

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What is XaaS and How It Can Benefit Your Business

XaaS Cloud Computing

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XaaS stands for "Everything as a Service" or "Anything as a Service". It's an acronym for providing any products, tools and technologies that businesses may need as a service instead of on premise or with a physical product. The term has been popularized by cloud computing services, such as SaaS (Software as a service), IaaS (Infrastructure as a service) and PaaS (Platform as a service).

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Evaluating the Pros and Cons of Cloud Computing for Your Organization

Advantages & Disadvantages of Cloud Computing

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For organizations of all sizes, physical equipment can present several challenges. From space constraints to the additional overhead of repairing and maintaining equipment, the liability this technology presents is no longer worth the additional strain it places on IT leaders and their budgets.

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Top 10 Disputes to Address in Your Business Process Outsourcing (BPO) SLA

Business Process Outsourcing (BPO) Service Level Agreement (SLA)

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What is BPO: Business Process Outsourcing?

BPO stands for Business Process Outsourcing and is the contracting of services to third-party companies that can provide them more inexpensively or better than your company. Businesses outsource their work for many reasons but are most commonly looking to decrease costs, expand capabilities or lessen risks. Some common outsourcing services include Customer Service/Call Center/Helpdesk, Client Management, Human Resources, and even Accounting. Third-party providers offer these solutions using cost-efficient approaches. This article will focus on Call Center providers, although many of the points can apply to other types of outsourced services as well.

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How to Evaluate Your Legal Practice's Need for Cloud-Based Law Firm Software

Cloud Computing for Lawyers; Why Migrate Your Law Firm

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Cloud computing is best understood as software or service that can be accessed and utilized over an internet connection, and mobile apps where available. Cloud software is now in use across a wide spectrum of industries. Whether it be for security, productivity, cost-efficiency, or something else, the cloud has a lot to offer organizations, with little downside in return.

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How to Share Electronic Health Record (EHR) Information Securely When Working in the Cloud

How to Share EHR Information Securely When Working in the Cloud

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When patients see their doctors, it is not uncommon for them to be referred to a specialist to better address concerns. For the specialist to assist a new patient, electronic health record (EHR) information must be exchanged between the referring practitioner and the new one. This can be risky considering the threat of EHR security breaches during the exchange process. In addition, in the United States, healthcare practitioners must only exchange EHR information using approved transfer methods outlined by the Health Insurance Portability and Accountability Act (HIPAA). Failure to do so can result in steep fines for EHR and HIPAA violations.

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How to Leverage Customer Intelligence to Reduce Operating Costs

How to Leverage Customer Intelligence to Reduce Operating Costs

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What is Customer Intelligence (CI)?

The internet is home to many tracking tools designed to gather valuable information to better profile consumers. This information is so valuable that it is usually sold to third-party companies for further follow-up.

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