After you have amazed and delighted your customers on an ongoing basis for a long period of time, it is appropriate to document some of these successes with pictures and stories. You have earned their admiration and respect. Your company is in a class by itself. Now it's time to leverage this customer loyalty and spread the word around your company's brand and approach to customer satisfaction. Ask the customer if it is appropriate to jointly write a customer case study. Perhaps post a short video clip of the people who are featured in the customer case studies. Utilize the power of the Internet in spreading your brand of customer service and satisfaction. Ask customers for referrals. You want the world to understand what customer service means to your company. You'll be in a class all by yourself. You can turn your important customers into walking evangelists for your cause. That will translate into profits for your company, financial rewards for you, job security and the satisfaction of knowing that you practice your art of caring for your customers with great success.