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Why to Encourage Negative Feedback from Customers

Setting Goals

Is your company's customer service department stuck in the mantra that negative feedback should be swept under the rug and kept silent? Negative customer feedback can be a death knell in today's world of intense competition, social media and instant virtual report cards, but it doesn't have to be!

In Giva's recent Customer Think article "Why Encourage Negative Feedback to Make Customers "Sticky"?' learn how to embrace negative feedback and turn your customers into a massive marketing force. This guide details how to make the best out of unfavorable responses to keep your customers coming back every time!